ShopMy, LTK, or Your Own Links: Who Owns Your Audience
Three models, described accurately, and the question underneath them.
Three kinds of tools currently sit between a fashion creator and their audience, and they are different enough that comparing them is mostly a matter of describing them accurately.
Linktree is a routing layer. A list-style link-in-bio page, around seventy million profiles strong, that turns the single allowed URL into a menu of destinations. It does not touch your transactions. It owns the page, and you own wherever the buttons lead.
LTK is a commission marketplace. Operating since 2011, it connects brands and creators, with brands funding commissions that typically run from ten to twenty five percent of a tracked sale. The creator's showcase lives inside the LTK app, where the network's own audience of shoppers browses it.
ShopMy occupies the premium end of the same model. It is a commission network favoured by editors, stylists, and people inside the industry, with brand gifting and partnerships flowing through the platform alongside the commissions. Like LTK, it earns from the transaction and hosts the showcase in its own environment.
All three are legitimate businesses doing what they describe. The useful question is not which is best. It is what, in each arrangement, belongs to you.
Four things that can be owned
The address. If your showcase lives at a platform's domain, inside a platform's app, the address is theirs. If the platform changes its product, its terms, or its fortunes, the address changes with it.
The links. In a commission model, links are routed through the network's tracking. That is how the model functions, and it is fair. It also means the link is a shared asset, not a private one.
The data. Whoever operates the surface holds the record of what happened on it. You see what the dashboard shows you, at the resolution the dashboard chooses.
The relationship. This is the quiet one. When an audience learns to find you through an app, the habit belongs to the app. The network can introduce your audience to a hundred creators like you, because that is what a network is for.
The fourth arrangement
REN is built so that all four belong to the creator. Your archive is a permanent page under your own name, indexed by search engines. The links inside your photographs are your own, untouched, your affiliate programmes included, and we never insert ourselves into them. They take a cut. We never touch it. The click analytics are yours, at full resolution. And the visitor who arrives at your archive has arrived at you, not at a feed of alternatives.
The model that makes this possible is deliberately dull. A flat subscription, £12.99 a month in the UK with regional pricing elsewhere, a free tier of twenty five photographs, and a seven day trial that asks for no card. We are paid for the room, not for what changes hands inside it.
Coexistence, honestly
Nothing here requires an exodus. Many creators will keep a network for its brand relationships and its shopper traffic, and they will be right to. The distinction worth keeping in view is between the places you rent and the place you own. Rent wherever the deals are. Own the home, the archive that holds your work when the campaigns are over and the apps have moved on.